About 2 years ago, I made the conscious decision to stop buying products from Laura Mercier and Maybelline. Not that I’m singling them out and only choosing to stop buying only from these 2 brands, but these are two mother companies that still choose to test on animals when there are now other methods of ensuring that the products that they make are safe to be used on people. Not to mention the fact that these brands are super easy to find and they’ve always been very popular, especially among beauty newbies.
Honestly, the main reason why I personally chose to go cruelty-free was because I realised that I don’t have a reason to not choose products that were tested on animals. There are just as many great brands and products out there that perform just as well as brands who do test on animals (if not better 🙄), and if we’re being real, I really don’t wanna support companies who regularly choose to hurt animals for the mere sake of beauty when there are clearly other alternatives.
I don’t feel limited when I go to Sephora, and in fact it’s actually doing my wallet a favour when I don’t even consider buying a product if it’s not certified cruelty-free. There are soooo many other brands that do not test on animals, and some are even certified vegan and/or ethical to wash away all kinds of worries.
Here’s a list of cruelty-free brands by beautyiscrueltyfree. You might not even realise that some of your favourite brands like Colourpop, Anastasia Beverly Hills, NYX, and Real Techniques are already certified cruelty-free. So really, you’re not really giving much up when you go cruelty-free.
Pro-tip: You can check if a brand is cruelty-free if there’s a logo of a bunny on it! If you’re still unsure if a brand is cruelty-free, a quick Google search helps a lot.
Post edited to correct information.